The first high-tech travel shop in Uttarakhand named Thomas Cook Mini store has opened in Rudrapur, in the northern state of Uttarakhand. The new outlet was inaugurated by Tilak Raj Behad, Uttarakhand’s former health minister, in the presence of Ambreesh Rastogi and Ankul Kumar, Thomas Cook India’s associate vice presidents of foreign exchange.
Focused on India’s emerging third tier cities, these outlets will be staffed by two-person teams and will be equipped with technology via mobile devices and tablets, enabling “quick customer transactions”. The stores will also offer foreign exchange services.
“A low-cost, rapid penetration model was a clear need, and hence the launch of our Thomas Cook Mini,” said Mahesh Iyer, Thomas Cook India’s chief operating officer. “Such small, efficient, technology-assisted outlets will provide our customers with ease in access and convenience of swift foreign exchange transactions.
“We are very excited with the initial response from our new Uttarakhand Thomas Cook Mini at Rudrapur,” he added.
The Mini outlet at Rudrapur has been designed optimizing space and will be manned by a two member team, equipped with technology via mobile devices/tablets for seamless online connectivity to central systems, thus facilitating quick customer transactions.
This unique model delivers on a two pronged strategy of efficiencies of quick market penetration and scale-up. For its customers the benefits of Thomas Cook Mini outlets include: convenience and ease of access to Thomas Cook India’s diversity of Foreign Exchange Products & Services.
“Rudrapur is a significant market for students (second only to Dehradun), equally a strong industrial hub for auto and agro based industries. With our internal data-analytics clearly revealing the untapped yet high growth potential of Rudrapur, a low-cost, rapid penetration model was a clear need, and hence the launch of our Mini Outlet. Such small, efficient, technology assisted outlets (equipped with mobile devices or tablets) will provide our customers with ease in access & convenience of swift foreign exchange transactions and we are very excited with the initial response from our new Uttarakhand Thomas Cook Mini at Rudrapur.”
